CREATIVE TOYS COMPANY

Case Study 1

3 to 4 pages (Double Space, TNR 12pt)

I. Summary of the Case – refer to page 472 in your text

This case illustrates how change in the work layout affects worker productivity. The transportation department of Creative Toys Company was highly productive, and the eight-member department surpassed all other departments at one time for twelve months. The workers had autonomy, recognition, task identity, and an effective informal organization.

The plant manager decided to bring in consultants to determine if production could be increased. The consultants recommended changing the physical layout of the transportation department to facilitate the traffic flow. The transportation department moved from a circular work area to eight individual areas.

After two months the productivity of the transportation department was declining, and the plant manager and the owner were unsure of what the real problem was.

II. Discuss the role of social systems and their impact on productivity in this case. Your answer should include your thoughts and opinions backed up by information from the text and other sources. Be sure to include comments on change, informal organizations, communication, human factors (such as belonging), sociological/psychological resistance, and motivation.