American University Amusement Park Industry in The United States Paper
Description
Title: How Attractive Is the Amusement Park Industry in the United States?
Instructions:
This assignment aligns with explaining how environmental scanning provides information about social, economic, technological, competitive, and regulatory forces and describing how each force affects marketing. In this assignment, from Disney World Theme Park’s perspective, use Porter’s five forces model to discuss the attractiveness of the amusement park industry. Identify as many factors as possible within each force that may impact Disney’s performance in this industry. Thoroughly explain how and why they influence Disney. In addition, conclude your discussion of each force by assessing its overall degree (i.e., high, medium, or low).
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