American University of Science and Technology Competitive Environment Essay

Description

Hello! I need assistance in a company evaluation project. The company we will be analyzing is Southwest Airlines.

There are two sections that need to be written on:

1) The Competitive Environment

-This is the section where we wil be comparing different competitors in the market.

-Please analyze the following competitors: Alaska Air Group INC, Hawaiian Holdings INC, Jetblue Airways Corp.-

To get the gist of what wil be written in this portion, please refer to the example attached.

2) Values of Key Personnel

-This section will be detailing the corporate culture in Southwest Airlines.

-Please also refer to example provided, to get understanding of what should be written in this section.

Grading Criteria:

-Please have at least 3 pages double spaced.

-APA7 formatting and references

-Do not use references before year 2016.

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